The Art of Networking

Kennedy Coopwood, contributing writer for Ed at Indiana, gives you tips on how to network!

Everyone networks. Whether you realize it or not, even you network. Anytime you refer your friend to a specific hairdresser, ask your friend to put in a good word for you with a job or someone of interest, or when you take down someone’s number for more information, you network. Networking is the easiest most effective tool for you in your life and carrier. Don’t “know how to network”? Ed at Indiana has got you covered.

When it comes to networking, the most important thing to remember is to always take down the name. Establishing a connection with someone is easy for us, editors-in-training, as we understand the importance of making a lasting impression. Once you meet and greet and exchange the smiles, never hesitate to get contact information.

Stay in touch with your connections. Example: If you frequently visit the hardware store and the staff starts to recognize you, make sure you recognize them in return. This way, the next time you come in, you have people ready to assist you. You may even get new info on deals, references to other customers who actually specialize in the area of repair you are looking for, or even better, discounts! If that doesn’t get you excited about networking, I don’t know what will.

The best thing about networking is you don’t know how much anyone could be of use until you actually use them. When it comes to the corporate world, it’s pretty black and white. An executive producer of a film would be great to provide insight on production, a photographer would be great to talk to if you have an interest in the photo industry and a magazine editor would be a great source for enterprise journalism and the magazine business. These types of titles are references, but when you’re talking to an editor and they mention they used to be a dancer and still keeps in contact with people on Broadway, now you have a double reference!

It’s all about communication and relationship. Don’t be afraid to build a reputation for yourself. Networking leads to career building and development, and while you strive to become the best editor you can be, always remember, networking is the key.

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What I Wish I Knew: Cynthia Wang

Lindsay Moore, VP of Communications for Ed at Indiana, had the chance to interview Cynthia Wang, freelancer for People, Who, and AdNews

 First day as an intern:

“What I wish I knew when I walked into the People office as an intern was, who exactly the copy editors were. Because ultimately, even though you think you want to appeal to your bosses, the people who really help you are the copy editors. They make sure your stories are flawless. So I wish there was more of an introduction to the whole staff.”

During your first interview:

“I wish I knew that I could really ask as many questions as I wanted to. Until someone specifically says I need to leave now, you can keep asking things. I really wish I knew that because I think stories would be deeper if I had more quotes. I was just so excited to get someone talking to me. I think that’s always the case, you’re always going to do more when you have more. And you think, oh well I don’t really need to talk to this person for this long. But it’s not about need, it’s about being a good reporter and being a very social person.”

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A Day in the Life of a Style Guru

Kelsey Roadruck, contributing writer for Ed at Indiana, was a Style Guru for CollegeFashionista last summer. This virtual experience taught Kelsey how to be a standout intern.

A day in the life of a Style Guru was not particularly new to Kelsey. She had interned with CollegeFashionista during summer 2013 as a Style Guru for the weekly “What to Wear” column. This summer, CollegeFashionista added a couple departments to its site, which Kelsey jumped at the chance for. Although reporting on other Fashionistas/os’ collegiate clothing choices was inspirationally fun, Kelsey really enjoyed writing for the new “Style Guru Style” column.

10 a.m.

My first Style Guru responsibility was to browse Style.com for a recent runway show or trend. This was perhaps the most difficult and time-consuming task I was responsible for this summer. Reimagining a high fashion look in a realistic manner with an affordable approach sometimes took well over an hour. Trust me, my browser’s bookmarks were worn out by the end of the summer.

Noon

Makin’ Macklemore proud, Goodwill and local thrift shops were always my go-to when it came to finding a similar style to the one I had (finally) chosen earlier that morning. Believe it or not, I hate shopping, but something about reviving worn wardrobes is always a rewarding feeling, not to mention cheap. Plus, I knew the chances of another intern photographing the same salvaged style would, more than likely, never happen.

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Be Entrepreneurial

Be entrepreneurial. It’s the phrase of today, but I’ve heard it all of my life.

And over the course of my 35-year career as a writer and editor, I’ve tried to be just that.

Being entrepreneurial means making things happen for yourself. It’s recognizing opportunity and acting on it to create something that no one provides for you.

This is pertinent today because the long-standing structures of the publishing world are crumbling. Within a few years, there will be few titles left that produce content in the traditional manner: by hiring writers and other creatives, and paying fees and expenses (while retaining profits) from revenues from advertisers and readers.

Writers known now as content creators  are challenged to create their own, new structures that will bring their work to market and provide revenues from which they can live.

What drives this change? Subscribers decline in number, as content can be accessed for free. Advertisers allocate fewer funds to traditional media, which they believe to be less cost-effective than (often free) social media. Most of all, patterns of reading have changed.

The mind of the consumer is splintered in a myriad of directions. Ask readers what they want, they often don’t know, but they generally say they want it online, not in traditional print. They want to be unencumbered by printed matter, yet connected to one another, and able to access the world from a mobile device, a phone, a tablet, Google Glass.

I have moved from writing and editing traditional print media to overseeing online publications, and my staff and I continually struggle to recognize how best to engage online readers. We live and die by analytics: How many readers visited the site, how many read what content, how long did they stay on it, how many pages did they view, and how many “bounced” from an article after just one glance? Continue reading

How to Dress Business Casual for $50 or Less

Internships, career fairs, interviews. There are many occasions that call for business casual, but dressing for success can be expensive, especially on a college budget. However, a cute, springy (and office-appropriate) outfit is achievable for less than $50 if you shop smart and know where to hunt.

Look no further than this blog post: I shopped around and compared prices at popular clothing stores and found a cute outfit for a steal.

I started my “cheap business casual” crusade at H&M. The store is in style and hip; the items are good quality and affordable. The front display of the store showcased cute dresses, leather jackets and light, airy blouses in pastel colors. There was a hefty selection of sale items scattered around the store.

You can never go wrong with a cute blouse and a pair of well-fitting pants: however, with just $50 to spend, it’s best to choose one piece that you’d be willing to spend more money on. I went with the blouse: I spent $30 on a sheer, creamy white blouse. The ruffles added a nice flair to an otherwise plain shirt. I probably could have spent less but it’s a classic piece I can mix and match within my wardrobe.

Boyum_Ed_3Pro tip: ALWAYS check the sale racks. I got the pants for my outfit for only $5 (originally $12.95). They are a slim and tailored fit. The print pairs well with a solid colored top. Continue reading

Top 5 Resources for Aspiring Magazine Editors

From the career café to award-winning staff members, the IU School of Journalism and its faculty provide an abundance of resources to students. And although Hoosiers couldn’t be more grateful for our inboxes’ weekly serving of The Scoop or for our access to computer labs, aspiring journalists cannot get enough resources. You’re in luck, whippersnappers. We’ve compiled a list of the top five resources every magazine journalist-to-be should be using religiously.

1. Prescription for a Subscription
We know it can take some extra encouragement to purchase that glossy magazine you can’t pass in CVS without thumbing through, which is why we’re seriously advising you to stop using that perforated, mail-in subscription order as merely a bookmark. The only way to write for your favorite magazine is to read it, read it again and read it once more. When you earn an interview for your dream job (and we have complete confidence that you will), you’ll want to be able to reference former features, identify a target market and pitch appropriate articles. In other words, you’ll want to know the magazine inside and out.

2. Apps on Apps on Apps
Forget to check out an audio recorder for your interview this weekend? There’s an app for that. Don’t have a pen and paper handy? There’s an app for that. Can’t escape personalized Web searches? There’s an app for that, too. Because journalists live an on-the-go lifestyle, we strongly suggest you to visit the app store and load up on some mobile journalistic resources. Don’t you think Evernote would sit comfortably between Instagram and Angry Birds? So do we.

3. #SocialMedia
Sharing may be caring, but we endorse listening more than anything. It’s time to go on a following spree, whippersnappers; however, following Cosmo will only give you content. You’re looking for the juicy details on what it takes to create that content, aren’t you? First, navigate your way to your favorite magazine’s website. Oh, please. As if you’re not already there. Then, find its staff. This usually takes a bit of scrolling, but can be found with some sort of title like “Contact Us.” Next, start plugging and chugging staff members into your Twitter search box. Soon, your Twittersphere will be full of encouragement from editors, suggestions from staff and probably some photos of luxurious lunches and custom cupcakes that you’ll enjoy too one day. One day. Continue reading

How to Find Summer Housing in NYC

NYU Campus

Happy intern season, Edsters. Are the odds in your favor this year? If you’ve made it past the interviews, cover letters and acceptance letters, you’re halfway there. After you accept your internships, the true planning begins.

In the heart of many editors-to-be is the country’s magazine hotspot: New York City. Jobs in the Big Apple can be scary, exciting and intimidating all wrapped into one beautiful, dazzling package. Before you can pack your bags and launch your Empire State of mind, you have to think ahead.

Housing is one of the most stressful – and expensive – aspects of any internship in New York. Start by finding out if your internship provides housing for you. This is rare, but if they do, you can skip a lot of the formalities and go back to celebrating.

For us lone wolves, prepare to do some research. Start with the office where you’ll be working. You’ll want to live somewhere fairly close to your internship, but don’t let distance keep you from a great place to live. There are always public transportation opportunities. The extra 5 miles won’t be as bad when you can bus half of them. Continue reading