Embracing the Voice and Personality of a Magazine

Kennedy Coopwood, contributing writer for Ed at Indiana, gives you tips for how to find the voice and personality of a magazine. 

With so many magazines out there in the world, how do you fit right with just one? What can you do to set you in good standings with that particular magazine and brand? How will you stand out among others who have the same drive and who may even write or edit better than you do? The answer: Target your writing to a specific magazine.                                                                                                  Your cover letters, your sample writings for the magazine, even the way you present yourself should reflect that you are perfect for the job. Embrace the magazine as yours. Here’s how you can do that…

  • Do your research.

Find out what the magazine stands for. Figure out why the magazine was created and why people read it. The voice of the magazine is what keeps people reading. Study the style. Look at how articles are developed and printed. Sit down, take some time out of your day, and read.

  • Practice Writing.

The more you actually write in the style of the magazine, they better you will get it at. Soon you will be writing in the style and it won’t even be noticed. This is called habit. The personality of the magazine will show through your writing.

  • Relate to the Magazine.

When you read the magazine, don’t read it because you want to learn how to write in a certain style. Read it because you are interested in it. Read it because you relate to it. Write because you relate to it. You wouldn’t write about a new skull tattoo artist in town in a home decorative magazine right?

  • Make the Magazine Yours.

When you think of whatever article you have to write or something you’re looking to add to the next issue, put yourself in the shoes of the magazine creators. Imagine that you created this magazine for a purpose and when writing or editing the story you have to fulfill that purpose. It’s your magazine. Make it right.

When working any job, you want to enjoy it. As far as the magazine industry goes, if you aren’t enjoying writing for the magazine or like the direction the magazine is going, then you aren’t going to truly embrace it. With more wannabe editors than actual editors, small attributions to your character and writing style can go a long way. Take the magazine as a whole and welcome it into your life. Embrace it.